You can do this through the “Career Page” feature, which is a space separate from your company page, where you can focus on your branding as an employer. So it’s a great place for you to recruit the talent your company needs. And its users are always seeking connections and interactions that will help them grow and develop their careers. You can post job opportunities and connect with potential employeesįirst and foremost, LinkedIn is a professional social networking platform. Unlike other platforms, you’re quite likely to reach a mixed group of customers, employees, investors, and fans alike. Like any other social media platform, LinkedIn is a great place to share articles and content, including company and product updates. Want to know what other benefits you can get from LinkedIn company pages? We’ve got a few more detailed for you below: You can share company updates and news And the platform has been found to have a higher visitor-to-lead conversion rate than Twitter and Facebook. LinkedIn accounts for more than 50% of social traffic to B2B blogs and websites. But don’t let those superficial impressions deter you.
When you compare it to Facebook, Twitter or even Instagram, LinkedIn may seem less flashy or exciting for a business. It was marked at 2.74% which is almost 277% higher than Twitter (69%) and Facebook 77%).Īre LinkedIn company pages sounding more intriguing? Let’s look at some of the reasons why a company page on LinkedIn is important for a brand. In a study that consisted of more than 5000 businesses, HubSpot found that traffic from LinkedIn generated the most visitor-to-lead conversion rate.
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